Hi, I’m Stephanie!
Product Designer. Photographer. Producer. Director.
Problem Solver. Visual Master. Entrepreneur. Storyteller. Mentor.
Design Philosophy
Intuitive
Research-driven design decisions to encourage intuitive experiences.
Efficient
Guiding decisions in fewer steps.
Ethical
Responsibly designing for a better tomorrow.
UX Design
HardRock Sportsbook App
Overview
I designed a clean and modern Homepage that contains everything a user needs to navigate quickly for the mobile app.
Role
UX/UI Design & Research
Tools
Figma, Whimsical, Optimal Workshop, Google Suite
Tasks
Competitor Research. Light User Research. Sketch Design Concept. Wireframe. Mock-Up. Present Design.
Challenge
Sportsbooks apps are built on legacy technology. Third-party providers have frontend templates, which lack uniqueness and limit the amount of data and control of design and marketing.
Empathize
Competitor Research
I downloaded Fanduel & Draftkings to study their home pages & overall experiences.
Then I sketched an outline of their designs and made notes on likes, dislikes, and hierarchy.
User Research
I sent a group text to 19 participants, requesting which app Home page screenshots they prefer and why.
The majority of responses stated they prefer Fanduel because it’s easier to navigate and easier on the eyes. They also enjoyed the trending buttons on top, the color palette, and that it’s inviting, intuitive, and accommodating.
Define
User Story
Cedrick is a college student that loves all things sports.
As a busy student with a part-time job, he sets his bets on the HardRock Sportsbook app and checks back in on his breaks. He loves this app because it’s easy to navigate and keeps him up to date in real time.
Ideate
I did a quick sketch based on user feedback and based the hierarchy on importance.
Then I created several wireframes in Whimsical to play with the different ideas I had in mind.
Prototype
Overview
I designed it with a darker background to lessen eye strain and pulled inspiration from neon lights, rock shows, and casinos to highlight the brand's needs.
I wanted the tone to be playful, passionate, and inviting.
Top Navigation
Showcasing the logo and brand colors builds brand awareness. Personal Greetings make it more inviting and personable to users.
Content
User-friendly introduction caters to novice betters. Trending community content influences bets, and promos encourage users to explore and play. Then my design flows to the veteran betters by highlighting their favorite sports, games, and betting options.
Bottom Navigation
I pulled icons that could relate to all sports and then placed them where it made the most sense for the better.
Reflection
The biggest challenge was understanding the research findings and the current market’s hardships.
I took my time to explore, question design decisions, and reflect before moving forward.
After completing my design, I rearranged and removed elements to declutter.
I chose to move forward with the final version that reflected the research and brand needs.
Explore More Designs
Commercial Photography
Beat Bobby Flay
Overview
I photograph chef’s bio-pack for their introduction on the show.
Role
Photographer & Photo Editor
Tasks
Communicate with production team. Meet with chef. Photograph chef cooking, portrait hero shots, beauty dishes, exterior and interior of restaurant or kitchen. Manage release forms. Submit final photos.
Chef Sasha Grumman
Private Chef & Owner, Sasha’s Focaccia
Born and raised in Newport Beach, California, this Sicilian girl has been making pasta since she was a kid. She mastered the art of pasta making in the motherland of Italy, and further honed her craft under Michelin-starred chefs like Chris Keyser and Mourad Lahlou. Now Sasha is serving her Italian and Moroccan cuisine to high-end clients across the Houston area.
Explore Photography
What others are saying…
“Stephanie is curious, honest, and knows how to find solutions.” Mari A. (Project Manager)
“I appreciate that Stephanie will stay a couple of steps ahead and catches the small details.” Hyong H. (UX Researcher)
“Stephanie is a self-starter and does a great job on her work.” Lauren S. (Design Mentor)
“The thing I love the most about Stephanie is her empathy for others.” Laura R. (Recruiter)
“Watching Stephanie grow in her career has been inspirational to witness.” Joshua M. (Artist)
Let’s Work Together!
Please provide some information on your project or goals and we’ll move the conversation forward from there.
I look forward to collaborating with you!